This article and video clip (especially) are just awesome.

“What I was referring to is (how) our basketball history and tradition here is comparable to the greatest histories in any sport on any campus in America,” said Self when asked about that line in the locker room that included the words “you guys have no idea how much this means.” “When you talk about being at a place where the inventor of the game was your first coach and Adolph Rupp played here and Dean Smith played here and so many things that have spawned off from here and, generationally, how much this means to the people in our community and how much respect they have for the game, that's what I was talking about. All the people that it means so much to that our players would never know about because of all the history and tradition that exists here.”