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Copyright ©1995-2008 Rock Chalk Zone, All Rights Reserved
If you have a product or service of interest to KU fans and alumni, or internet users in general, the Rock Chalk Zone could be an ideal place for you to advertise. Visitors to the Rock Chalk Zone form a well-defined and growing target audience. If those are the people you're looking for, the Rock Chalk Zone is a great place to look.
Click here to view the Hitbox access stats for the front page or the bulletin board. Pay particular attention to the number of unique visitors per day, which averages nearly 1000.
Also note the ranking for these two pages. These two Rock Chalk Zone pages are consistenly in the top 100 sports sites worldwide in term of total hits.
You may monitor the progress of your ad with an interactive program which details your exposures per day, total for the month, and click-thru percentage. You may test this easy-to-use interface to view the stats for one of the ads on this site.
Banners can be of any size up to 100 pixels in height and 600 pixels in width, and may be animated. There is no absolute limit on the file size of banners, but as a general rule, they shouldn't exceed 10k.
The banner can be linked to your site or a 'mailto' your email address. For an extra $5 per month, you can have a one-page 'brochure' on my site. The charge for designing that page is a one-time fee of $10.
The Rock Chalk Zone reserves the right to reject any advertisement.
Advertising of the Rock Chalk Zone is based on impressions, or ad-views. The rate is $5 CPM, or $5 for every 1000 impressions. In other words, a single ad costs only ½ cent. Exposures are sold in increments of 500.
If you do not have a banner, one can be designed for a one-time fee of $20. If you wish to own the banner (i.e. run the banner on another site), the fee will range from $50 to $75.
If you do not have a website, we can host a one-page 'brochure' for your company/product. Design of the page is a one-time fee of $20. The hosting fee is $5 per month, so long as you continue to purchase advertising at the standard weight (10%) or higher.
These rates are subject to change.
The Rock Chalk Zone offers three 'zones' of advertisements, based upon the content of the pages and the average number of pages viewed by the same reader. Your ad may be shown in more than one zone.
The bulletin boards and fan poll constitute one zone. These areas get very high amounts of traffic and are ideal for advertising.
The other zones are records lists, season summaries, current stats, and player files. The content of these zones deals specifically with KU basketball. Consequently, these zones only accept ads which would likely be of interest to KU fans or alumni.
Each zone has differing amounts of traffic. The standard 'weight' (the percentage of pages in which your ad will be shown) varies across zones, based upon the average number of pages viewed by a single reader. You may choose a higher or lower weight if you wish your ad to be seen more or less frequently.
Using the figures for total exposures, weight, and traffic, you may estimate the time-duration of your ad. Please refer to the ad-views chart.
As you can see from the above list, Rockchalk.com has delivered excellent click-thru rates in the past. Advertising targeted to my primary audience of KU fans, alumni, and basketball aficionados would likely do very well.
Many advertisers judge the efficacy of an advertising program by cost per click-thru. At a CPM of $5, a click-thru rate of at least 1.5% means that you will be paying less than 33¢ to bring a dedicated KU fan to your site.
If you refer an advertiser to me, I'll send you a one-time payment of $10. The business must be a new account and purchase at least 5000 exposures. Current advertisers as well as readers of my site are eligible to receive this payment/credit.
To estimate the duration of an ad-run, consult the ad-views chart.
For more information fill out the request form.
Further information: privacy information, about this site, feedback, advertising info
Copyright ©1995-2008 Rock Chalk Zone, All Rights Reserved